Michael Troina’s Blog

Easy Tips for Growing Your Brand’s Instagram Account

Easy Tips for Growing Your Brand’s Instagram Account

In this age of technology, brands need followers to keep up with their competition. Instagram is now the second most popular social network after Facebook, with 90 percent of Instagram’s one billion users choosing to follow businesses. Brands that increase their Instagram follower count will drive up brand loyalty, website traffic, and sales. Here are a few tips for growing Instagram followers.

Hacking Algorithms to Improve Your Social Media Marketing

Hacking Algorithms to Improve Your Social Media Marketing

Getting visibility and recognition on social media is a top priority for businesses. Unfortunately, only a portion of success depends on what people and companies have to say. The other element of successful social media marketing depends on the ever-changing algorithms of each platform. Make no mistake: the content still matters, and no amount of algorithm hacking will help if the content provides no value. However, the likelihood of a message getting discovered is slim. Effective social media marketing takes some time to master, and the algorithms for Facebook, YouTube, Instagram, and TikTok all differ in the way they operate and rank accounts.

How to Get More Out of Your Marketing Strategy

How to Get More Out of Your Marketing Strategy

Marketing is a vital element in any business. Its return on investment is directly correlated with its approach in a competitive market. That being said, there’s no guarantee that your business will suddenly pick up with a good marketing plan, it’s essential to also deliver quality products or services. Keeping in mind that there are competitors in the market, it helps to be smart and ensure that your products or services stand out. As an entrepreneur, these guidelines may work for you to ensure that you give exceptional products that will profit the business.

Writing the Perfect Marketing Plan Draft

Writing the Perfect Marketing Plan Draft

Sometimes coming up with an unbeatable marketing plan is hard, but businesses require this for their day-to-day operations. For this reason, it’s vital to understand how to draft an unbeatable marketing plan before advancing to the final version. It’s important to first do the research about the various types of marketing plans there are. Not every type will correspond with how your company operates and the leverage you want to use. Here are some questions to ask yourself while drafting a plan.

Creating a Personal Brand Through Social Media Marketing

Creating a Personal Brand Through Social Media Marketing

Some may argue nowadays that the way we conduct ourselves online is more important than our offline behavior. And there’s a good argument to be made for that stance. It has never been more important to create a positive personal online brand for yourself, and that process begins with social media. Do it the right way, and it may help you land your dream job or connect with the perfect people. Here are some key ways you can create your personal brand through social media marketing.

Pillars of a Successful Social Media Marketing Campaign

Pillars of a Successful Social Media Marketing Campaign

A social media marketing campaign is a unified effort that boosts a business’ goal through the use of one or more social media platforms. Campaigns can vary widely depending on the strategy goals and the brand being promoted. Unlike everyday social media use, a coordinated marketing campaign is much more focused and the results are constantly measured. Not only does a social media marketing campaign help leverage existing social media profiles, but it also open up a company’s name to a broader audience. 

Why Empathy Matters In Marketing

Why Empathy Matters In Marketing

Empathy is the capability to understand and feel what another person is feeling. When a person is sad, and other people can relate and identify with him, they can help in times of need. Incorporating empathy in marketing will make many customers want to connect with...