A social media marketing campaign is a unified effort that boosts a business’ goal through the use of one or more social media platforms. Campaigns can vary widely depending on the strategy goals and the brand being promoted. Unlike everyday social media use, a coordinated marketing campaign is much more focused and the results are constantly measured. Not only does a social media marketing campaign help leverage existing social media profiles, but it also open up a company’s name to a broader audience. 

The first step before beginning a campaign is to thoroughly research your competitors. Not only do you want to evaluate the type of content they post, it’s also important to look at the frequency and the timing. How many social media profiles do they have established? WHen looking at ther content, which posts and which platforms generate the most buzz? If their demographic is similar to the one you will be catering to, then it’s logical to assume that you should mimic what makes others’ campaigns successful. 

That being said, brand fatigue is a very real issue. Don’t just blindly follow your competitors when developing your own strategy because you might fall into a trap. Constant analytics is vital to any marketing campaign so that necessary adjustments can be made. If left ignored, customers can instantly hide you from both their sight and mind with the click of a button. One way this could happen is if you only post self-promotional content. For this reason, it is important to mix various interesting articles about your industry, as well as community engagement. A good promotional campaign will be made up of social posts, the occassional email, content syndication, and relevant ads.

When building a personal website, you want to make visitors work as little as possible if they want to share your content or explore your brand. You should have easily identifiable links for sharing posts, as well as clear links to your other profiles. In addition, make dialog a two-way street by giving people the opportunity to provide feedback, troubleshoot issues, or get support. Livestreaming to increase brand engagement allows you the opportunity to host Q&A sessions and address customer issues. In addition, the video can be saved and shared as a video on your various platforms.

By creating a content calendar, you can schedule ahead of time how often and how broadly you want to publish content. This may sound counterintuitive, but when writing, you should make sure the topics are on-trend while also being unique so you stand-out as being both current and original at the same time. Make proper use of hashtags, using both traditional, high-ranking ones, and those specific to your brand so you can track its usage.