Often, the terms of digital marketing and social media marketing are intertwined. While people believe digital marketing is executing a strategy on social media, that’s only half the story. Digital marketing is a broad term that includes all forms of marketing, whether online or offline, to endorse a company’s offerings. Social media marketing is a digital marketing strategy by using social media platforms, including Facebook, Instagram, or Twitter, to market a product or service. Listed below are more differences between digital marketing and social media marketing. 

Digital Marketing: 

Digital marketing is marketing through different digital channels to increase awareness of your products and services, increase sales and revenue, and grow your brand image. As with all forms of marketing, strategize which channels are best to advertise your products and services. Digital marketing allows for custom content for users on various digital media platforms. One important note is to reevaluate your goals, content, and strategies often. Not every piece of content you make is feasible for your target market. Look out for ROI on your digital marketing platforms to terminate the ones that don’t work and invest more in the ones that do work. Some examples of digital marketing include emails, PPC (pay-per-click) advertising, SEO (search engine optimization) marketing, and video hosting. 

Social Media Marketing: 

Think of social media marketing as a subdivision of digital marketing. Social media marketing is utilizing a company’s brand and promoting its products across different social media platforms, including Facebook, Twitter, and Instagram. Social media marketing involves more engagement from users on these platforms. Often, companies will hire or have a team dedicated to social media engagement. Social media marketing is also more frequent than digital marketing. Refreshing content provides companies with two benefits. For beginners, it grows the company’s is brand awareness and image. The second benefit is more engagement from users, which can potentially lead to higher sales.